We’ve all come up with ideas in a pub that were great at the time but, well, haven’t seemed like such a good idea the morning after! Zing is a notable exception to the rule.
Zing was born out of a conversation between co-founders Matt and Rob over a couple of drinks one evening. Matt, a guru of consumer technology, couldn’t work out why insurers were so behind the curve at presenting their products to consumers in the right place and at the right time. Rob, a veteran of the insurance industry, had been facing similar battles that very day, trying to break down some of the barriers that existed between insurers and consumer facing businesses.
The penny dropped that between them they had a lot of answers to solving these problems and they promptly mapped out the vision of Zing – a platform that would deliver relevant, modular, transparent consumer insurance through embedding it into the checkout processes of e-commerce platforms consumers already know and trust.
Between Rob’s knowledge of building insurance products and Matt’s mastery of consumer technology, the task of getting insurance that customers found relevant and transparent and making it available at the e-commerce checkout was, in many ways, the easy bit. The hard bit was making insurance that was both embedded and joined up. Consumers don’t want a myriad of different policies bought at different times. They want subscriptions that can be bought with ease at the check out, and then easily managed in one place.
Having solidified Zing’s core vision Matt and Rob set about building the platform, forming the company March 2020 and launching their first partnership with Brompton Bikes in May the following year. Also setting an industry milestone by being the first to bring insurance cover to the bicycle hire market.
To find out more about what Rob and Matt have built, the enhancements it brings to the customer experience and the simplicity in which it can plug into an existing e-commerce platform, start here. And, if that feels like a good fit for your business and your customers, drop us a line via our contact form or reach out to us on Linked In.